While Joey Logano and Kyle Larson don’t sit in the top 5 highest-paid drivers, they still earn big money for their talents. NASCAR racing legend Kyle Busch sits among the highest paid athletes of all time, followed by Denny Hamlin and Kevin Harvick who follow Busch respectively as the second and third highest paid NASCAR Cup Series drivers of 2023. Who is the highest-paid NASCAR driver in the world? Yet, just who are the highest earners in 2023 and how much are they making? Let’s take a look. That being said, every race drive can still make a more than decent amount of money per year, whether through prize money, endorsements, or their base salary alone. Based on ranking, experience, education and public image, a driver can live a lavish lifestyle earning millions racing. So much determination, skill, handling of heavy-duty equipment and extreme mental focus all help a driver excel in a world where a microsecond makes a world of a difference. The best racers in the Cup Series are typically the ones who make the most money. While it might not enjoy the same kind of prestige and amounts of cash as Formula 1, make no mistake NASCAR is as big as it gets and the drivers are well paid.
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